Affaire’s by Levell 5, co-founded by designer-directors Abhilasha Kajaria, Shweta Malpani, Rashmi Malpani, and Neha Malpani, has been a trailblazer in premium women’s fashion for over 14 years. Headquartered in Kolkata, the brand launched its first 4,000 sq. ft. flagship store on Park Street, receiving an overwhelming response from fashion enthusiasts across India. Riding on this success, Affaire’s expanded with a 2,000 sq. ft. designer boutique on the same iconic stretch in July 2015, followed by a second outlet at 180A, C.R. Avenue later that year.
Rooted in the idea of a memorable "Affair", the brand's design philosophy centers on creating fashion that resonates emotionally—clothing that evokes elegance, nostalgia, and luxurious sophistication. Every piece is a blend of modern aesthetics and timeless style, tailored for the discerning, fashion-forward woman. Today, Affaire’s by Levell 5 boasts a presence in over 500 Shop-in-Shop (SIS) formats across India, spanning key markets including Rajasthan, Maharashtra, Punjab, Odisha, Chhattisgarh, Gujarat, Jharkhand, and more. The brand is also rapidly growing its network of Exclusive Brand Outlets (EBOs) through a strategic partnership with Franchise India, the nation’s largest franchise solutions provider.
Focused on a niche premium customer base, Affaire’s by Levell 5 is actively working to expand into top-tier malls across India and international markets—bringing contemporary Indian fashion to the global stage.